Universitas Muhammadiyah Purworejo (UMPWR) — As part of the series of the UMPWR Student Scientific Week and Expo 2025, Universitas Muhammadiyah Purworejo, through the Bureau of Student Affairs, Promotion, and New Student Admissions (PMB) and the Entrepreneurship and Business Incubator Unit, in collaboration with UKM Kopma Sukma and Entrepreneurship, held a Digital Business Talkshow on Monday, December 29, 2025, at the Kasman Singodimedjo Auditorium.
This activity was an educational agenda designed as a forum for discussion and learning for students regarding business practices and dynamics in the digital era. The talkshow aimed to provide insights into the utilization of digital technology in building and developing businesses in a creative, innovative, and sustainable manner.
Through this event, participants were invited to understand the continuously evolving dynamics of digital business, ranging from the use of digital media and business model innovation to strategies for surviving and competing amid rapid technological changes. The materials were delivered in a communicative manner and were relevant to current business conditions, making them easy to understand and applicable for students.
The event was attended by the Rector of UMPWR, Assoc. Prof. Dr. Teguh Wibowo, M.Pd., the Vice Rector III for Student Affairs, Dr. Budi Setiawan, S.Sos., M.Si., the Head of the Bureau of Student Affairs, Promotion, and PMB, the Head of the Student Affairs Division, the Head of the Entrepreneurship and Business Incubator Unit, invited guests, the Supervisory Board of UKM Kopma Sukma and Entrepreneurship, the President of UKM Kopma Sukma and Entrepreneurship, committee members, UKM members, and UMPWR students.
The speakers featured in this event were Muchamad Rosid, S.Psi, an entrepreneur and UMPWR alumnus who discussed ideas and opportunities in digital business, and Endro Purnomo, S.Kom., M.Cs, a business practitioner who shared real-world experiences and practical insights into running a digital business.
The Digital Business Talkshow was organized as an effort to enhance students’ literacy and understanding of the importance of digital transformation in the business world. Amid rapid technological advancement, business actors are required not only to follow trends but also to build businesses with long-term sustainability value.
Through interactive discussions with the speakers, participants were expected to be able to identify challenges and opportunities in digital business, develop creative and innovative mindsets, and gain readiness to face business competition in the digital era. This activity was also expected to foster students’ confidence in starting and managing digital-based businesses.
The presentation of materials took place interactively and was complemented by discussion and question-and-answer sessions. Participants’ enthusiasm was evident from their active involvement throughout the event.
“This activity broadened my perspective on digital business opportunities that can be applied in real terms. The material presented was relevant and motivating, encouraging us to be brave enough to start trying,” said one of the participants.
